After her father, renowned Muscogee Creek artist Jerome Tiger, passed away when she was five, Dana Tiger connected with his art to understand her culture and family's legacy. In the 1980s, her family launched a successful t-shirt business to honor Jerome's work, but it collapsed after her brother Chris was tragically murdered. Despite grief and Dana’s battle with Parkinson’s, the family has spent nearly 30 years rebuilding the iconic Tiger t-shirt brand—now in high demand.